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A crisis in


In this era of growing loneliness despite 24/7 connectivity, we have somehow lost the simple art of practicing comfort - of comforting each other through everyday problems, struggles and crisis. In our digital world of high emotions, we tend to confuse empathy for comfort.

This lack of connectivity now poses a greater risk to public health than obesity.


On the rise






on the decline

Face-to-face communication

Attention span





Comfort is more than sympathy or understanding, it is connecting with a person in pain in a way they know someone cares. Most people find making that comfort connection awkward and tend to avoid it. We find ourselves not knowing what to say or do and are afraid to bring “IT” up. This is called the Awkward Zone™. We have gotten accustomed to “connecting” by using "emojis" and “check it off the list” kindness. So, how can we break through and connect with those in need?


There’s a


Our solution is built around the concept that if connection is to be taught in today's world it must be intentional and deliberate.

While our program lessons set the stage, the cornerstone of our program is the creation of Comfort Plaques - blank canvases for the expression of true thoughts and emotions. We require the plaque to be given to the one it was made for, therefore creating face-to-face connections. Never random, never with just an emoji "click"

The benefits of true comfort and connection are broad - improved physical and mental health, improved outcomes at school and work, a healthier society.

After five years of responding to crisis and emotional situations, I learned that the comfort dog at the end of the leash knew how to comfort those in pain when most humans didn’t. I was inspired to use these lessons to teach and equip people to connect and comfort, just as these beautiful dogs do
— Jen Marr, Founder & CEO, Inspiring Comfort

A program for

every setting

At Inspiring Comfort, we see classrooms, hospitals, camps, workplaces and so many other settings as opportunities to learn how to comfort and connect with others. Each situation is unique and different which is why we created our programs to be flexible and customizable to your needs, not ours.


Connecting through  


True compassionate connections can be measured one at a time. Our program participants have already created over 25,000 person-to-person comfort connections. Every blank canvas flourished into a heartfelt plaque that allowed for true expression and two meaningful connections - one for the giver and one for the receiver.